Online Marketing Assignment 2026: Evaluating a Business’s Internet Marketing and Two-Point Improvement Plan, Malaysia
Online Marketing (E-Marketing) Assignment 2026: Business Analysis Report
This diploma-level online marketing report (about 1,750 words) asks you to choose one business and assess how it markets itself on the internet. You profile the business, explain two of its online marketing activities with examples, describe its strategy and communication approach, match it to a suitable online business model, and finish with two improvements and a short reflection.
| Subject | Online Marketing / E-Marketing |
| Level | College / diploma |
| Assessment | Business analysis report |
| Length | About 1,750 words |
| Country | Malaysia |
Assignment Questions
1. Business Introduction
- Name of business
- Products/services offered
- Target customers
2. Online Marketing Activities
- How does the business use the Internet for marketing?
- Identify TWO online marketing activities.
- Give examples.
3. Online Marketing Strategy
- What strategy does the business use to attract customers?
- How does it communicate with customers?
- Identify one business model/category that is suitable for the business.
4. Online Marketing Plan
- Suggest TWO improvements to its online marketing.
- Explain why the improvements can help the business.
5. Conclusion
- Summarise what you learned from analysing the business.
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Pick a business whose online activity you can actually observe, such as a Malaysian retailer, café or e-commerce brand, and use screenshots or examples from its website, Instagram or TikTok as evidence. Name the strategy clearly (for example content marketing or influencer campaigns), match the business to one recognised e-business model, and make both improvements specific, measurable and linked to a weakness you found.If you need guidance, our do my marketing assignment experts can help you plan the report, and you can compare our marketing assignment samples. For another retail and marketing brief, see the BARB4203 retail management case study.
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