BARB4203 Retail Management Group Case Study Video September 2026: Comparing Six Retail Formats, Malaysia
BARB4203 Retail Management Case Study Video, September 2026
BARB4203 Retail Management asks a group of four to five students to compare six retailers that use different store formats in Malaysia, from hypermarkets and convenience chains to department and speciality stores, and present the findings in a 10-minute case study video. The task is worth 15% of coursework and covers retail strategy and customer relationships.
BARB4203 Retail Management Case Study Video (September 2026)
| Course Code | BARB4203 |
| Course Title | Retail Management |
| Assessment | Case Study (group of 4 to 5 members), 10-minute case study video |
| Semester | September 2026 |
| Weighting | 15% of the coursework marks (rubric total 80 marks) |
| Learning Outcomes | CLO1 and CLO2 |
| Theme | Understanding Retail Formats in Malaysia: A Comparative Case Study of Retail Strategies and Customer Relationships |
Learning Outcomes
- CLO1: Describe the functions of various retail formats. (C2, PLO2)
- CLO2: Discuss the key concepts in building profitable customer relationships in retail business. (C2, A2, PLO2)
Assignment Overview
Retail businesses in Malaysia operate using different retail formats to satisfy diverse consumer needs. Each format has unique characteristics in terms of product assortment, customer service, pricing strategy, location decisions and customer relationship approaches.
In this group assignment, students are required to conduct a comparative case study of SIX (6) retail formats in Malaysia and analyse how each format operates and creates value for customers. Students will present their findings through a 10-minute case study video.
Task Requirements
Students are required to select ONE mix from the table below and compare their retail operations. No two or more groups may choose the same option.
| Mix | Retailer A | Retailer B | Retailer C | Retailer D | Retailer E | Retailer F |
| Group 1 | Lotus’s | MR.DIY | 7-Eleven | Habib Jewels | SOGO | Shopee |
| Group 2 | AEON | Daiso Japan | FamilyMart | Senheng | Parkson Malaysia | Hermo |
| Group 3 | Econsave | Eco-Shop | KK Super Mart | Watsons | Metrojaya | TikTok Shop |
| Group 4 | Giant | Ninso | myNEWS | Sports Direct | Isetan | PG Mall |
| Group 5 | TF Value-Mart | Kaison | BHPetromart | SenQ | The Store | Zalora |
| Group 6 | Mydin | MR.TOY | CU | Sephora | AEON MaxValu Prime | PG Mall |
| Group 7 | Jaya Grocer | MR.DOLLAR | 99 Speedmart | Harvey Norman | Marks & Spencer | Amazon Malaysia |
| Group 8 | Village Grocer | Miniso | Shell Select | Decathlon | UNIQLO | Carousell Malaysia |
| Group 9 | Ben’s Independent Grocer (B.I.G.) | Kedai Eco | Treats Petron | Courts Malaysia | Bata Malaysia | Temu Malaysia |
| Group 10 | Mercató | KKV Malaysia | Emart24 | IKEA Malaysia | MUJI Malaysia | Lazada |
Suggested Video Format
Students may use:
- Presentation slides with voice-over
- Interview format
- Retail observation / documentary style
- Store visit analysis
- Animation or infographic format
Note: This is NOT a video-recorded presentation.
Case Study Video Structure and Evaluation Rubric (10 Minutes)
| Section | Content Required | Marks | Suggested Duration |
| 1. Introduction | Introduce the selected retailers and target market, and explain the purpose of comparing different retail formats. | 10 | 1 minute |
| 2. Overview of Retail Formats | Explain the characteristics and functions of each retail format. | 15 | 2 minutes |
| 3. Comparative Analysis of Retail Operations | Compare retailers based on product assortment, customer service, pricing strategy and location strategy. | 30 | 4 minutes |
| 4. Customer Relationship Management Analysis | Discuss how each retailer builds profitable customer relationships through loyalty programmes, customer experience, digital engagement and service strategies. | 20 | 2 minutes |
| 5. Conclusion and Recommendation | Summarise key differences and explain which retail format is most effective for today’s Malaysian consumers. | 5 | 1 minute |
| Total | 80 | 10 minutes |
The brief also lists example documentary-style retail videos (grocery formats, value supermarkets, convenience stores and in-store coffee shops) as a guide to the expected style.
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A strong BARB4203 video compares the six formats on the same points, such as location, merchandise mix, pricing, service level and loyalty programmes, instead of describing each store in turn. Share the work so every member presents a section, use a simple comparison table on screen and finish with clear lessons on why each format suits its target customers.Our submit your assignment page lets your group share the rubric for guidance on the script and slides, and our do my assignment service can help with research on each retailer. See also our marketing and retail assignment samples.
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