MKT243 Nestle Assignment Answer Malaysia
MKT243 Nestle is a pioneering marketing course that provides an in-depth understanding of the key concepts and practical applications of marketing. The course is designed for those who want to develop a strong foundation in marketing or for those who are already working in the industry but would like to take their knowledge and skills to the next level.
The curriculum will cover different aspects of marketing such as product management, market research, branding, segmentation, targeting and positioning, pricing, promotion, and distribution. Participants will also learn how to apply these concepts in a real-world business context through case studies and projects. The interactive learning environment will allow participants to share their experiences and learn from each other.
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Background Of Nestle
Nestle is a Swiss multinational food and beverage company headquartered in Vevey, Vaud, Switzerland. It is the largest food company in the world, with a presence in 189 countries. The company was founded in 1866 by Henri Nestlé, who developed a new type of infant cereal to combat child malnutrition.
Objective of Nestle
Nestle’s objective is to be the leading food and beverage company in the world. The company strives to provide products that meet the needs of consumers and create value for shareholders.
Nestle’s business strategy is based on three pillars: innovation, differentiation, and sustainability. The company invests heavily in research and development to create new products and improve existing ones. It also differentiates its products through marketing and branding. Nestle is committed to sustainable development and has set ambitious environmental and social targets.
The company’s objective is to provide shareholders with long-term value growth and to create an environment in which employees can flourish.
Vision, Mission & Values of Nestle
Nestle’s vision is to be the world’s most trusted food and beverage company. The company wants to create value for shareholders, employees, and society.
Nestle’s mission is to enhance the quality of life and contribute to a healthier future. The company does this by offering products that are nutritious, safe, and affordable. It also strives to make a positive impact on society by creating jobs, supporting local communities, and protecting the environment.
Nestle’s core values are integrity, respect, teamwork, and responsibility. The company upholds these values in all its dealings with employees, shareholders, customers, suppliers, and other stakeholders.
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Products of Nestle
Nestle’s product portfolio includes a wide range of food and beverage products, such as coffee, tea, baby food, bottled water, cereal, pet food, and more. The company has over 2,000 brands and sells its products in 189 countries.
Some of Nestle’s most popular brands include Nespresso, KitKat, Nescafe, Gerber, and Purina.
Nestle is constantly innovating to create new products and improve existing ones. The company’s research and development team develops products that meet the changing needs of consumers.
Marketing Mix Of Nestle
Product: Nestle offers a wide range of food and beverage products.
Price: Nestle’s pricing strategy is based on a combination of factors, such as the cost of production, competitor pricing, and consumer demand.
Promotion: Nestle promotes its products through various channels, such as television, radio, print, and online advertising. The company also uses social media to connect with consumers.
Place: Nestle products are available in grocery stores, supermarkets, and other retail outlets. The company has a wide distribution network to reach its customers.
People: Nestle employs a team of marketing professionals to develop and implement marketing campaigns.
Process: Nestle has a well-defined process for developing and launching new products. The company uses market research to understand consumer needs and develop products that meet those needs.
Physical evidence: Nestle provides point-of-purchase materials, such as product displays and signage, to promote its products.
SWOT Analysis Of Nestle
Strengths:
- Strong brand portfolio with over 2,000 brands
- Diversified product portfolio
- Extensive distribution network
- Innovative and research-driven
Weaknesses:
- High dependence on the food and beverage industry
- Slow response to changing consumer trends
- Lack of transparency in some operations
Opportunities:
- Growing demand for healthy and nutritious products
- Increasing demand for convenience foods
- Rising disposable incomes in developing countries
Threats:
- Stringent government regulations
- Intense competition from rival companies
- Fluctuations in raw material prices
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