HTH668 Hospitality Strategic Management Assignment Answer Malaysia

The HTH668 Hospitality Strategic Management course is designed to provide students with an understanding of the strategic management process in the hospitality industry. Students will learn how to analyze the environment in which hospitality businesses operate, identify and assess opportunities and threats, and develop strategic plans to achieve desired outcomes. Topics covered in this course include business strategy, marketing, operations, human resources, and finance.

This course is ideal for students who are interested in pursuing a career in hospitality management or a related field. It is also beneficial for those who are already working in the hospitality industry and would like to gain a deeper understanding of strategic planning concepts and techniques.

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In this section, we are providing some assignment briefs. These are:

Assignment Brief 1: Distinguish The Different Perspectives, Tools, And Techniques Used In Hospitality Strategic Management.

There are several key perspectives, tools, and techniques used in hospitality strategic management. These include understanding the needs of customers and guests, knowing how to position oneself in the marketplace, having a clear and concise marketing strategy, and developing strong operational efficiencies.

1. Understanding the needs of customers and guests: This is perhaps the most important aspect of hospitality strategic management. Understanding what potential guests are looking for in terms of their travel experience is critical to being able to give them what they want. This can be done through research methods such as surveys, interviews, focus groups, and target market analysis.
2. Knowing how to position oneself in the marketplace: Once you know who your target market is and what they desire in their travel experience, you need to be able to position your business in the marketplace so that they are aware of your brand and what you have to offer. This can be done through marketing and advertising techniques such as online marketing, print advertising, public relations, and direct marketing.
3. Having a clear and concise marketing strategy: Once you have positioned your business in the marketplace, you need to have a clear and concise marketing strategy that outlines how you plan to attract and retain guests. This should include a mix of marketing tactics such as online marketing, print advertising, public relations, and direct marketing.
4. Developing strong operational efficiencies: In order to be successful in the hospitality industry, it is important to have strong operational efficiencies in place. This means having systems and processes in place that are efficient and effective at meeting the needs of guests. This can be achieved through a number of methods such as process improvement, lean management, and Six Sigma.

Assignment Brief 2: Demonstrate Managerial Skills By Using Strategic Management Tools Applicable To Various Hospitality Firms Situations.

Strategic management tools can be applied to a variety of hospitality firm situations. One such example is the use of SWOT analysis to assess a company’s strengths, weaknesses, opportunities, and threats.

Another common strategic tool is the 5 Forces Analysis, which can be used to understand the competitive dynamics within an industry. This analysis looks at the bargaining power of buyers and suppliers, the threat of new entrants, the threat of substitutes, and rivalry among existing firms.

Lastly, a business might use a PESTEL analysis to assess how political, economic, social, technological, environmental, and legal factors are affecting their industry. This type of analysis can help managers understand how they might need to adjust their strategy in order to stay ahead of the curve.

Assignment Brief 3: Display A Range Of Effective Leadership Skills In Hospitality Strategic Management.

Leadership in hospitality strategic management entails the ability to formulate long-term goals and plans that will ensure the viability and prosperity of the organization. It also demands excellent communication skills to persuade and build consensus among key stakeholders. Finally, it requires sound judgment and decision-making abilities to navigate the challenging landscape of the hospitality industry.

An effective leader in this domain must be able to develop a clear vision for the future of their organization and craft a strategy that will enable it to achieve its objectives. They must be able to communicate this vision in a way that motivates and Inspires others to buy into it. And finally, they must be able to make tough decisions where needed, always keeping the best interests of the organization in mind.

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